Mark Elliott, COO of Electro Optics (third from left), moderates a roundtable discussion on AI in photonics at the Electro Optics Photonics100 Alumni Meet-up during Photonex in Manchester. Elliott said the event was an example of a new approach to marketing for photonics companies, which went beyond traditional advertising and thought leadership articles. 'All of our insight comes from the people doing the work around us. So our job is to be at the heart of that community and to use that to leverage marketing opportunities where appropriate,' he told a conference panel on marketing in photonics.