‘Car manufacturers want to differentiate themselves, and light has become an important tool to do so’
![A holographic heads-up display in a car and Martin Thom, Head of Business Development at Zeiss Microoptics (Images: ZEISS Microoptics)](/sites/default/files/styles/content_banner/public/2024-05/Martin%20Thom_0.png?h=d246124d&itok=P97zQfag)
The holographic technology can enable heads-up displays or even transparent cameras on a car’s windscreen. Inset: Martin Thom, Head of Business Development at Zeiss Microoptics (Images: ZEISS Microoptics)
New replication technology that allows industrial-scale manufacture of holographic projection and lighting systems, as well as transparent cameras, opens up new possibilities for automobile designers, says Zeiss Microoptics’ Martin Thom
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