Rebrand promises more coherence for photonics supplier

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New Zealand-based photonics equipment manufacturer Southern Photonics has announced that it will be rebranding as Coherent Solutions ahead of next week's Optical Fiber Conference (OFC) and National Fiber Optic Engineers Conference optical communications conferences.

The rebrand has been prompted by the company’s evolution over the last two years to focus its product portfolio on coherent solutions for the photonics test and measurement instrumentation market. 

Coherent Solutions is set to grow on the already established global reputation and relationships of the Southern Photonics brand as an OEM supplier, and will continue to produce specialised photonic instrumentation products extending past the optical communications sector into other applications which require the generation, characterisation and analysis of optical signals and pulses.

Andy Stevens, who was previously the chief operations officer for Southern Photonics, will now become the new chief executive officer for Coherent Solutions. He said: 'We are very excited to be announcing the rebrand to Coherent Solutions before our first big show this year. It’s the perfect opportunity to  further demonstrate our strength in the market as we announce new relationships and products at OFC.'