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Vytran appoints new director of sales and marketing

Vytran, a supplier of optical fibre processing solutions, has appointed Bill J De Costa as director of sales and marketing. De Costa brings to Vytran more than 20 years of marketing, sales, programme management and product development experience in the photonics field.

'Bill De Costa’s impressive background with leading photonics companies will be invaluable to Vytran as we continue to grow and provide our customers with best-in-class technologies for optical fibre device development and manufacturing,' said Jean-Michel Pelaprat, Vytran president and CEO. 'Bill understands the industry and the many challenges that fibre laser, fibre fused component, and high-reliability optical fibre assembly manufacturers currently face. We are pleased to have him lead our worldwide team.'

De Costa has built global sales organisations and marketed photonic systems for both established and start-up companies. Prior to Vytran, De Costa was sales manager for AOFR, where he spearheaded a laser combiner product introduction for the fibre laser, biomedical, and light detection and ranging (lidar) markets. He has also been the director of sales and marketing for Sabeus and for Oluma, where he led marketing strategy development and sales penetration into the optical sensing and communication markets. De Costa spent 13 years at Coherent as a senior engineer and then a product line manager. In this role, he developed and implemented a successful worldwide strategy for laser beam metrology instruments and high end chillers. De Costa holds a BSci in manufacturing engineering from National University.

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