WITec Instruments, the US branch office of the German microscope manufacturer WITec, recently appointed Bob Hirche as its new US managing director. Hirche will be responsible for all sales activities for WITec's high-resolution optical and scanning probe microscope solutions within the US market. He will also coordinate the established network of regional sales representatives across the country and support the growing installed base of Raman, NSOM and AFM solutions. Hirche brings a wealth of experience in sales, marketing and distribution of scientific instrumentation in the fields of surface characterisation, nanotechnology and microscopy. Present and future customers will benefit from the newly created position as it will accelerate and enhance WITecs sales and service performance.
'I am excited to join WITec, an established and growing company, to further develop its sales and marketing activities and to significantly increase their sales volumes,' said Bob Hirche.
'With more than 25 years of experience in this market segment Bob Hirche will tremendously strengthen our market position in the US,' commented Dr Klaus Weishaupt, vice president sales and marketing. 'With Bob Hirche on board, we expect a substantial boost in our efficiency and local presence to provide the best service for one of our biggest markets worldwide.'