Avantes appoints new director of sales & marketing

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Avantes has appointed Willem Jan Mulder as its new director of sales & marketing. He will be leading Avantes’ worldwide sales and marketing teams.

Mulder started at Avantes BV in 2005, and in the last five years has been the area sales manager in Apeldoorn, where he was responsible for a team of distributors. This working experience in the spectroscopy field, combined with his current study MBA at Nyenrode University, makes him the desired candidate for this position.

Benno Oderkerk, CEO Avantes, said: ‘Willem Jan has the experience and attitude that fits perfectly with the Avantes values. He has proven his ability in the sales and photonics field and we are very happy he accepted this internal promotion to contribute even more to Avantes’ future growth.’

Mulder commented: ‘With our innovative technology and the customer focused minds of the people at Avantes, we are committed to delivering knowledgeable sales and support to our customers and I am looking forward to a promising future. Our mission is to provide state of the art, innovative measuring equipment that helps mankind live longer, healthier, and saving the planet for generations to come and I am very proud to make a contribution to that!’

Avantes’ global sales and marketing team is directly present in four countries: the headquarters in The Netherlands and regional offices in the United Kingdom, United States of America and China. The worldwide located 40 devoted distributors assist them in delivering the right solution to the customer.